With the proper analytics and better decisions at your fingertips, it's going to become increasingly easier to retarget your traffic to another piece of engaging content and convert your cold traffic to new clients.
In your analytics dashboard you'll be able to see: page views, users, sessions, searches, specific forms submitted, experts contacted, subscriber opt-ins, downloads on any publications/guides/e-books, conversion rates, content states (like your top 10 performing pieces in every category), content consumption per location and language, and your overall stats.
When you see a majority of your website traffic taking specific actions, you're able to act fast and drive up your ad spend to that content. You have the opportunity show your audience what they're interested in and split test those high converting pages until they're generating the revenue and lead acquisition you had in mind.
Get up to speed with the new version of Google Analytics, G4. Learn 10 essential things about GA4 and how it can help you make better decisions for business growth.
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Learn MoreWith a range of metrics to explore, you can start to get a big picture idea of how people use your website and how you can make changes to increase sales, acquire more leads and close more deals. Click to read more about your next growth tool.
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