With a range of metrics to explore, you can start to get a big picture idea of how people use your website and how you can make changes to increase sales, acquire more leads and close more deals. Click to read more about your next growth tool.
Improve your ad content and lower CAC
Automate your SEO
Tap into new markets
Optimize the user experience
Generate more leads
Reduce overhead
Improve marketing efficiency
You're putting all this effort into your website, but you're not sure if it's working.
It's hard to know if your website is effective without good analytics.
Even if you are tracking some data, it can be difficult to know what to do with it.
Our CMS takes the guesswork out of measuring and interpreting your analytics.
We provide an easy-to-use platform that makes it simple to see how well your website is performing, and we give you actionable insights so you can improve your results.
With a range of metrics to explore, you can start to get a big picture idea of how people use your website and how you can make changes to increase sales, acquire more leads and close more deals.
When you assign a specific goal to your landing page, you’ll be able to track your visitors and see how many leads you’re getting from that page.
This will allow you track your conversion rate against your ad campaign.
You can also take this a step further by split testing your content using our easy a/b testing tool.
This will give you the opportunity to test different attributes of your website against one another.
For example, you might find that more website traffic is responding to your catchy new headline, but no one is taking the action request for the page.
Your other page might be getting more leads though.
So what do you do?
The other metric to interpret is where your traffic is going.
Sometimes you run ads to a specific page but rarely does a visitor only check out that one single page.
They’re checking out different pages.
It can sometimes surprise you to see what pages your traffic is landing on.
A lot of marketing teams miss this information because they aren’t running campaigns to their most high converting content.
They are however, capturing data from different pages in google analytics.
With our platform, you’re getting a full detailed report of all your best performing pages, even if you didn’t set up a UTM.
This is great because you now have the ability to optimize your ad strategy and react to your traffic.
Another perk?
This is great because you’re showcasing more engaging content and keeping visitors locked in, longer.
Ultimately any tool kit should help you set conversion goals, track your form submissions, see your best performing pages and allow you to allocate your marketing budget accordingly.
Are you tracking the right website data?
Now that you have a better understanding of what to track and what it all means, are you ready to upgrade your website?
Contact us today and let us help you get started!
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