^{What Is Smart Content Distribution?}

How Smart Content Distribution Works

Just like e-commerce websites suggest relevant products to their users, smart content distribution uses algorithms to map out all the available content on your B2B website's back end. 

This mapping ensures that your visitors remain engaged with your site's content for longer periods. 

For example, if a visitor clicks on Service A, they will then be presented with relevant content, such as related products or expert opinions.

They will than be shown the most relevant products and and experts to the information they are looking at. The content they see will take into consideration the location of the user as well. Meaning that if the user is in Canada, they will see products and experts closest to them and in english. 

The Power of Personalization

One of the primary benefits of smart content distribution is its ability to create individualized user experiences. 

By tailoring content based on language and location, no two website visits will ever be the same. 

This unique experience is designed to keep each visitor engaged for the longest amount of time possible, ultimately increasing your conversion rates.

Taking Control of Your Content

Another advantage of smart content distribution is the control it offers over the visibility and ranking of your content. 

You can choose to push specific content to the top of your search bar or in the recommended content section. 

This feature is particularly useful for promoting products, services, consultants, projects, events, videos, or blog posts, either globally or in specific regions.

For example, if you have a product you want to promote globally, or in one area -- you're able to push that product to the top so everyone sees it. 

This can be done for a service, consultant, project, event, video, blog post... whatever type of content it may be.