The Power of Built-In Branding for Your B2B Website

Quality converts. Quality converts. See how customization can be one of the most powerful tools for your business. 

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In the world of business-to-business (B2B) websites, branding is incredibly important. 

Not only does it make a good impression on potential customers, but it also helps to create an identity that can be easily recognized and remembered. 

Having consistency across your website is also key; no one wants to land on a page where the fonts and colors change from page to page. 

Fortunately, there are tools that can help you maintain brand consistency without needing to manually adjust every page of your website. 

Let’s explore the power of built-in branding for your B2B website.

Let’s Talk About How Webilize Can Help Your B2B Scale

The Power Of Consistency

Having an inconsistent b2b website is a surefire way to damage your brand’s reputation and credibility. In a digital world, potential customers expect businesses to have a cohesive look and message. 

A website that changes more frequently from page to page can send off alarms for customers who are looking for reliability. 

Having consistency on your website is key. 

When customers visit your page, they should be able to recognize that they are on the same site from page to page. 

This means that fonts, colors, and layouts should remain the same throughout the entire site. 

Having these elements built into your website ensures that when making edits or additions to new pages, there will be no inconsistencies in design elements or styles.

It also allows you to publish content 10x faster. 

 

5 Signs That Your Website Isn't Consistent 

  • You have more than one button shape or style on your website 
  • There's no page structure or layout for your key pages (ex: services, products, consultants or events)
  • You have 2 or more colours being used that are not in your branding guidelines
  • Your headline sizes aren't the same throughout your entire website
  • You have multiple fonts on your website 
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Custom Layouts That Fit Your Theme

Another great benefit of having built-in branding on your B2B website is the ability to create custom layouts with ease. 

Instead of spending time formatting each page with different fonts and colors, you can use pre-made templates that fit within your global style theme. 

This makes it much faster to upload new pages like weekly blog posts or services you offer without worrying about any inconsistencies with the existing information on your website.

It also means that with custom layouts that fit your global style theme, you’ll be able to quickly add new blog posts, services, projects, and more without having to start from scratch each time. 

This saves you time and energy while ensuring that all of your content remains consistent with the rest of your website.

Built With Built-In Guidelines                      

In order to make sure that all content on your website follows brand guidelines, we have designed it with built-in headings sizes, subheadings, fonts, colors backgrounds and buttons for easy customization and organization. 

This allows for quicker development times as well as more efficient management of content updates which keeps any inconsistencies from appearing on webpages no matter who is designing them or uploading them onto the site.

Built-in branding helps keep customers engaged by providing a seamless experience throughout their journey on your B2B website. 

By keeping everything uniform from page to page—including fonts and colors—you are able to create a cohesive look and feel across all areas of your digital presence while also saving time in development processes due to pre-made templates that fit within a global style theme. 

built in guideline and theme

Improve Operational Efficiency & Save Money

Having webilize in your toolbox allows you to save time and money and improve operational efficiency. 

Your theme is centralized throughout your design suite so you can make new pages, improvements and adjustments with consistency no matter who is working on your content. Even your worst designer will look skilled. 

With built in custom layouts that fit your global style theme it takes less time to upload new pages like your weekly blog post, new services or recently completed projects.

Beyond saving time on the design side, Webilize helps to streamline content production tenfold by providing custom layouts for weekly blog posts, services, or even the most complex projects. 

Investing in Webilize not only saves time and money while improving operational efficiency - it also allows you and your team to create b2b websites that truly stand out!

Branding is an essential part of business, especially in b2b operations. It's important to ensure that your company's branding is consistent throughout your website. 

Your target audience should instantly be able to recognize who you are and what kinds of values you hold. 

Your website should feature a professional design which clearly has thought and effort put into it, so this sends the message that your company takes its own services seriously. 

If all these elements are taken care of across multiple channels, potential customers will easily find the confidence they need to choose you as their b2b provider.

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