^{What Types Of Opt-Ins Should Your Website Have?}

Scroll Boxes

Scroll boxes are a great way to display additional information on a website without taking up too much space. The most common one you’ve probably seen is the last time you accepted “terms and conditions”. 

They can be used to provide a summary of benefits, list features, or highlight customer testimonials. Scroll boxes are especially useful when there is a lot of text that needs to be displayed. 

By having the text in a scroll box, visitors can choose whether or not to read it, and they can scroll through it at their own pace. This helps to prevent the page from looking overly long and daunting. 

Scroll boxes are a simple yet effective way to add more content to a page without sacrificing usability. I wouldn’t call scroll boxes the most efficient way to capture more leads but they are beneficial. 

You’d be better off using a light box to download the guide and opt in from there providing them with a back end email delivery of the asset.
 

Countdown urgency banners

There's nothing quite like the feeling of urgency. That sense that you have to act now or miss your chance. 

It's the feeling that motivates us to take action, whether it's buying a product before it goes out of stock or booking an appointment before you start charging for the free consultation. And it turns out that countdown urgency banners are incredibly effective at invoking this feeling. In fact, studies have shown that countdown banners can increase conversion rates by as much as 20%.

There are a few reasons why countdown banners are so effective. First, they create a sense of scarcity. When we see that there are only a few items left in stock, or that prices will go up soon, we're more likely to take action. 

Second, countdown banners add an element of urgency. They make us feel like we need to act now, before it's too late. 

Finally, countdown banners are simply eye-catching. They stand out on the page and grab our attention.

So if you're looking for a way to increase conversions on your website, consider using countdown urgency banners. They could be just the boost you need to close more sales and grow your business. Maybe your best converting guide will only be available to download within the next 90 seconds or they lose it forever. I don’t know about you, but it makes me want to read it right now.

Let me put it to you like this.. 

When you’re on a website and you’re just starting to read the article or content it’s extremely annoying to have something pop up in your face. 

It’s important to be strategic about how you’re using your pop ups. 

You might start with a welcome mat. 

Then your homepage is structured with inline forms not to annoy your potential customers. 

As they take more navigation throughout your website and are let's say, reading about the amazing features and benefits from your business, you set up a lightbox pop up that will load when the user has scrolled 50% of the page or been reading the article for at least 80 seconds. 

The benefit of doing this is obviously optimizing the user experience but it’s also allowing the leads that you do receive to be more qualified.

They’re the ones who are actually taking the time to engage with your content. 

The best part – most pop up applications will allow you to split test the pop up which means you can test different placements, texts and time strategies until you’ve fine tuned your strategy and made your website into a high converting sales machine.