So you're ready to upgrade your website but you're not sure which direction to go in? Continue reading as we go through the perks and downfalls of choosing between a CMS or Developer.
Improve your ad content and lower CAC
Automate your SEO
Tap into new markets
Optimize the user experience
Generate more leads
Reduce overhead
Improve marketing efficiency
You want to manage your website's content but you’re not sure what direction you should go in.
There’s some perks and downfalls to everything in this world.
It can be hard to find the time to learn coding, and even harder to find a good developer who understands your business and is affordable.
It can be just as hard to find an out-of-the-box solution with all the key features you need without needing to know how to code to manage your website content.
So how do you make that decision?
Easy.
You find out what one is going to work best for your specific needs.
As a marketer, you’re focused on growth strategies.
You understand how busy you already are and how much content you need to release and when you need it.
We all know it’s a little easier to manage your own content instead of having someone else do it for you.
If I’m being honest…
Developer teams are a headache, they cost a lot of money and are usually incredibly slow at making things happen when you need them.
It's a dilemma we all know too well.
Developers end up being the lifeblood of your company when realistically your customer’s and conversions should be.
When you have a developer on your team, it usually becomes all about when they’ll have it ready.
It can be incredibly frustrating.
You rely on them to build your website, create your app, and keep everything running smoothly – but sometimes they give you a run around on timelines and you’re sitting there spending money on ads with a broken website.
Think about all the sales you could have had with a better solution.
We know how you feel.
We’ve been there.
Developers aren’t marketers.
They don't understand what you need, they take forever to get anything done, and then when they finally do deliver something it's always wrong.
You know it, I know it, everyone knows it.
So, what do you do?
You do it yourself with a content management system that fits your company’s needs.
If you haven’t heard of a CMS before it’s basically a website building solution. It’s a centralized software that stores all your website content and allows you to create layouts and globalized theme settings for keeping your brand on point.
The benefit of using this is that there’s no more middle man.
You have a website development solution that allows you to easily create, edit, preview than publish within minutes.
The benefit is that you can fine tune your content much faster and optimize your website with absolute ease.
Most major companies are removing the wait time and putting their website into the hands of the platform.
It makes sense that eventually there’d be an app for that.
Figuring out what content management solution to use can be tough.
Do you go with a CMS that's easy to use but limited in features?
Do you pick one that allows you to add in a bunch of integrations?
Or do you choose a more complex system that gives you more control, but is harder to learn and use?
You want a CMS that's powerful and versatile, but you don't want to spend hours learning how to use it.
That’s what you’re trying to avoid.
A CMS should make your life easier without having to learn coding or hire a developer to use it!
The best platform out there is easy to use right out of the box, but also has all the features you need to create and manage your website content.
In a perfect world, right?
There are some out there though!
You should also consider a cloud based platform not an open source platform that's once again run by a community of developers who give public access to your code.
It can be an absolute nightmare to fix an issue with open source platforms.
Drag and drop builder
Theme settings
Built in SEO tools
Smart search bars
Optimized for the user experience
Full support team
Form builders
CRM integrations
Multilingual capabilities
Location optimization
Hierarchy of your content
Designed to convert leads
If the CMS you’re looking for doesn’t offer these types of solutions for you, then it’s not the right one.
Keep looking until you find the perfect solution for your business.
Revise, optimize and re-upload using our content management solution designed to scale your business.
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