The number one thing that most marketing teams don’t realize is that the page structure and quality of your website directly affects your ranking.
Improve your ad content and lower CAC
Automate your SEO
Tap into new markets
Optimize the user experience
Generate more leads
Reduce overhead
Improve marketing efficiency
We all know SEO is important.
What we don’t all know…
How to actually organically increase it and secure that #1 spot that outranks our competitors.
If you’re looking to optimize SEO for your global company then keep reading.
There’s a lot of things you can do.
The number one thing that most marketing teams don’t realize is that the page structure and quality of your website directly affects your ranking.
If you have terrible page structure and your website doesn’t work well for users you’ll never hit that #1 spot.
So..
How do you fix this?
It means making sure that your pages load quickly, your website’s navigation is easy and that the entire wireframe and design structure makes sense.
The next thing in optimizing the user experience is making sure the structure is also optimized for the mobile users.
Mobile website traffic is on an all-time high right now.
If your website isn’t mobile responsive google won’t bother showing it.
You also need to make sure you have relevant content.
What do I mean by that?
Well..
If someone types into google “how to find cheese” and you're paying for that ad and people click and you’re chatting about dogs and bunnies then users are going to bounce off.
Google will analyze this information and classify your ad as not helpful.
The entire service google offers is providing relevant information to help users.
Ultimately, this means the next time someone searches for cheese, you’re not going to be one of the best options to showcase, pushing you further down the ranking ladder.
The next thing you can do?
Make sure you’ve got a great backlink profile.
The more links you have to your website the more traffic you’re going to receive. It’s important to consider who you’re partnering up with though. Remember, you need someone with some good website structure and practices otherwise, you’re doing them a favor.
The next thing you can focus on is creating unique and valuable content.
Google will actually rank you lower if you have too much duplicate content on your website.
If google detects too much duplicate content under the same domain, it will transfer traffic elsewhere.
Why?
Because duplicate content websites tend to be spammy and google wants to provide the best experience for its users.
Every page on your website should serve a purpose and offer value while answering someone’s question.
Your website’s clickthrough rate will increase.
Have you created a relevant keyword list yet?
If you haven’t, take care of it now.
You want to make sure you are making a list filled with all the keywords or key phrases which would indicate that someone is looking for your product or service.
You can use these keywords and phrases to help your bid strategy and get your CPC down.
You can amplify this strategy by focusing on high search volume words with low competition ratings.
You can use one of the SEO tools like Semrush to find these details.
Use your keyword list as the starting point of creating relevant and valuable content on your website.
You can do this through product or service pages, feature pages and of course through blog posts.
Optimizing your page titles and URLs is also beneficial in ranking higher and keeping your content clean and easy to use.
Take the time to write out the alt text on your images and content as well as optimize the meta descriptions of your web pages in order to capture people’s attention and show them that you’ve got something valuable for them if they just click and continue reading.
It’s the best way to capture someone’s attention.
SEO is an ever-changing landscape, and what works today may not work tomorrow.
That’s why it’s important to partner with a team of experts who can help you navigate these waters and stay ahead of the competition.
We are dedicated to helping businesses grow their online presence through sustainable SEO practices that boost organic traffic.
When you join our Global CMS platform, we’ve got all your SEO tools built-in to make it easy for you to outrank your competitors.
As your new growth partners, we ensure to manually adjust your website on day 1 in order to get everything set up correctly for you.
We would be happy to book a free consultation with you and discuss what else we can do for your global business growth.
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