Revamp Your Instagram Strategy: The Latest July 2023 Updates Unveiled!

Stay ahead of the competition with our latest blog post on Instagram's July 2023 updates for marketers. From changes in the algorithm to new messaging and sharing features, we cover everything you need to know to revamp your social media strategy. Read on to learn how these updates can impact your marketing efforts and how you can adapt to stay ahead of the game!

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Attention, marketers! 

 

The month of July 2023 brings with it a host of new Instagram updates that you need to know about. 

 

From changes in the algorithm to new features and tools, these updates could have a significant impact on your social media marketing strategy. 

 

Here's a rundown of the most important changes to keep an eye on.


Hashtag Changes: 

In one of the most significant updates to the platform, Instagram will no longer favor posts with 8-15 hashtags. 

 

Instead, the platform will favor posts with only 3-5 hashtags, forcing marketers to rethink their hashtag strategy.

 

Broadcast Channel: 

The latest Instagram update of 2023 introduces a messaging feature called "Broadcast Channel" that lets creators connect with all followers in one place. 

 

This feature allows for a more streamlined approach to messaging and communication, making it easier for marketers to reach their audience.

 

Product Tagging During Live Broadcasts: 

Starting March 16, 2023, Instagram users will no longer be able to tag products during live broadcasts. 

 

This change is part of Instagram's efforts to optimize the platform and improve user experience.

 

Threads: 

A New Way to Share with Text: Threads is a new app built by the Instagram team for sharing text updates and joining public conversations. 

 

This feature allows marketers to engage with their audience in real-time, building connections and increasing engagement.

 

Split: 

Another new feature introduced in 2023 is "Split," which allows users to post multiple photos or videos in a single post. 

 

This feature can be especially useful for brands looking to showcase multiple products or images in a single post.

 

Hidden Words: 

Instagram has introduced the ability to hide certain words or phrases from your feed or comments. 

 

This feature gives marketers more control over the content they see and can help reduce negative comments and spam.

 

Quiet Mode: 

Instagram's new "Quiet Mode" feature allows users to take a break from the app by muting push notifications. 

 

While this feature may not directly impact marketers, it could have an indirect effect on engagement rates.
 

With these new updates, it's more important than ever for marketers to stay up-to-date with the latest changes to the platform. 

 

By adapting your social media marketing strategy to include these new features and tools, you can stay ahead of the competition and continue to reach your audience effectively. 

 

So, don't get left behind - start exploring these new features and incorporating them into your marketing efforts today!