Looking To Create A Landing Page That Converts?

A well-designed landing page can be the key to success for any website. After all, a landing page is often the first impression that potential customers will have of your business.  Continue reading to the top key features every top converting landing page has.

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You've got a great product (or service), but you're not getting the conversions you want. 

It's no secret that having a high converting landing page is key to success in today's market. 

But creating one is easier said than done.

What is the “secret recipe” to converting your website content into the ultimate sales machine?

Keep reading if you want to turn your website clicks into customers.

When it comes to creating a high converting landing page, there are a few things you need to keep in mind.

 

Boost Conversion Rates With Value Generated Content 

High converting landing pages have one thing in common: value generated content. 

What this means is that the content on the page is geared towards providing the reader with value (also key for seo best practices).

This could be in the form of a how-to guide, an informative article, or even just a high-quality product/service description often referred to as a long form sales page. 

The important thing is that the content must be well-written and informative, without being overly promotional. One of the best ways to provide this value is understanding who your target market is, creating a user persona and answering the key questions they might have about your service or product and how your company can help solve it for them. 

By providing value to the reader, you will increase the chances that they will take the desired action, whether that is making a purchase, signing up for a newsletter, or downloading a white paper. 

So if you're looking to boost your conversion rates, make sure that your landing pages have value generated content.

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Look Good, Load Fast & Convert Like Crazy

The best landing pages are designed with a specific purpose in mind, and they use colour, imagery, and copy to guide visitors towards taking the desired action. 

A well-designed landing page will also load quickly and be easy to navigate on both desktop and mobile devices. 

Even more importantly though, a good page structure is essential for any landing page because it helps to create a clear and easy-to-follow path for visitors. We call this optimizing the user experience. 

The thing to keep in mind is that if your page doesn’t optimize the webpage for mobile devices or has a good page structure then google won’t bother showing users a website it won’t use. This directly goes into your SEO strategy. 

Ultimately, the goal of a high converting landing page is to make it as easy as possible for visitors to take the desired action, whether that’s signing up for a newsletter, downloading a white paper, or booking a free consultation. 

It should be clear and easy to understand.

Use This Optimization Tool To Increase Your Conversion Rate By 16%+

The best way to ensure high conversion rates is to constantly split test your landing pages. 

If you’re not sure what a split test is.. It’s basically the most underused optimization strategy out there. 

You’re able to test 1 single attribute of your website at a time. For instance, you might test different headlines, images, or call-to-action buttons. 

By testing different elements on the page you’re able to gain insights to what is more effective to your website traffic to see which ones result in the most conversions. 

By constantly split testing, you can ensure that your landing pages are always optimized for high conversion rates. 

In the end, once you’ve tested all the attributes of your landing page against each other, you’re able to combine the most highly converting attributes of every page into one ultimate sales funnel giving you the best money making machine. 

And that means more leads and sales for your business!

Ready to upgrade your website and see an increase in conversions? 

Check out THIS PAGE  to hear about how we can help you create high converting content in minutes. 

We designed this purpose built solution with the user’s experience in mind, ensuring that your visitors have a smooth and positive experience on your site. 

Plus, all of our pages are responsive so they look great no matter what device they’re being viewed on. 

Contact us today to learn more about how we can help you create a landing page that will turn browsers into buyers!

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